Job responsibilities

1. Brand planning: formulate brand promotion strategies, plan marketing activities, and enhance the company's brand influence and reputation in the target market region;
2. PR: expand and maintain media resources to deliver product value and brand concept to target customers;
3. Digital marketing: expand customer resources through online marketing channels such as SEM, SEO, EDM, DSP and SNS, constantly optimize marketing strategies based on data analysis, and build a data-driven online marketing system;
4. Content operation: regularly organize industry research, product training, competitive product research, and provide industry reports, competitive product reports, product copywriting and other professional content;

Job requirements

1. Bachelor degree or above, fluent in English and Chinese, self-motivated;
2. At least 5 years working experience in Internet marketing or operation, at least 2 years management experience in marketing or operation team;
3. Experience in stock, futures, forex, digital currency and other financial products investment is preferred, SaaS enterprise services, fintech and other related industry background is preferred;
4. Good at digital marketing and creative planning, familiar with content operation, marketing activities, PR and other means of promotion;
5. Have experience in planning and executing large-scale activities, and have a certain ability to respond to crisis public relations;
6. Good data thinking and input-output awareness, good at constantly optimizing marketing strategies based on market research and operational data analysis results .